OpenAI launches Businesses in ChatGPT beta with Business Hub profiles and Business Agents in the US
OpenAI introduced Businesses in ChatGPT in beta on November 10. Through a new Business Hub, companies can claim and verify their listing, keep details current, upload product feeds with prices and stock, and see aggregated insights such as mentions and website clicks. Eligible US ecommerce and online service businesses can also build a Business Agent.
Read the original on OpenAI — Introducing Businesses in ChatGPT ↗
Why it matters
OpenAI says ChatGPT reaches 1.2 billion people each week, and more of them use it to compare products before buying. A verified profile gives companies a direct way to correct what the assistant knows about them. Business Agents open a separate, clearly labeled chat where customers can ask a brand follow-up questions, and companies can sponsor that agent as a ChatGPT Ads destination.
What changes
- For businesses
- Marketing and ecommerce teams can claim their listing now; Shopify merchants can connect their store from Business Hub or the Shopify admin to speed up verification.
- For users
- When a business shows up in an answer, users can open its profile and choose to chat with its agent. OpenAI says conversations are not shared with businesses and insights are aggregated.
Sources
- OpenAI — Introducing Businesses in ChatGPT ↗ openai.com Primary source
Summarized by AI from official sources on November 11, 2026. Spotted a mistake? Let us know. How it works